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Bruno Pedroso

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Summary

Finance associate at a Series A software company who builds and automates its reporting and forecasting workflows, saving hundreds of hours a month, and models revenue, pricing, and unit economics with the CEO and CFO. Came up through business operations at UPS, where volume and labor plans were the critical inputs to daily resource allocation across a $200 million automated facility. Master of Finance from Penn State Smeal with a BS in Economics.

Experience

Referrizer (Series A SaaS company)

Remote

Strategic Finance Associate (Contract)

Nov 2025 – Present
  • Supported budgeting and re-forecasting with ARR, customer acquisition cost (CAC), and capital-efficiency models
  • Forecast revenue year over year, setting growth and net revenue retention (NRR) assumptions for the plan
  • Modeled weekly burn, runway, and unit economics in Excel with the CEO and CFO, steering a $1M capital raise
  • Managed relationships with accredited investors, fielding questions and follow-ups through the raise
  • Allocated the campaign budget across dozens of vendor plans and tiers, cutting enrichment spend 34%
  • Analyzed subscription pricing and set the recommended price point for a new AI product offering
  • Automated recurring reporting with Python scripts and AI agents, saving 25 hours a week of manual work
  • Built a research and reporting platform on a 6,000+ record SQL database, saving 300+ hours a month
  • Ran diligence on an $18.7M acquisition, repricing its revenue-multiple ask against actual NRR and 3% EBITDA
  • Drove adoption with SOPs at three skill tiers, no-code to Python, so the team ran the workflows independently

Apple

Bridgewater, NJ

Senior Technician (prior: Technical Expert, Technical Specialist, Specialist)

Oct 2021 – Sep 2025
  • Managed technical client relationships for four years: 90 NPS vs a 75 store goal, 340+ documented testimonials
  • Cited by clients for a rare ability to distill complex information across technical and business audiences
  • Resolved Tier-3 escalations for consumer and business clients across two stores, owning issues end to end
  • Demonstrated high attention to detail by sustaining a 99% repair success rate for 10 months vs a 93% goal
  • Turned complex technical failures into client-ready, plain-language action plans for non-technical customers

UPS

Monroe Township, NJ

Operations Manager

Oct 2019 – Mar 2021
  • Owned the operating business plan, forecasting volume, labor, and cost; delivered 92.1% effective-to-plan
  • Built account-level demand forecasts, consolidating volume and destination mix into the equipment and load plan
  • Budgeted and re-forecast labor hours by operational area, translating productivity into unit cost analysis
  • Performed variance analysis of actual to budgeted labor hours and cost, reconciling time cards and weekly payroll
  • Led daily scorecard reviews with 30+ direct reports: throughput, cost-per-piece, utilization, service levels
  • Developed action plans diagnosing root causes behind throughput and service misses, returning the sort to plan
  • Directed the operation to 3rd globally among UPS automated sorts in Q1 2020 from the control room
  • Broke the building throughput record at 200,000+ packages, the only division operation to clear 150,000 at peak

Automation Specialist (prior: Feeder Dispatch Supervisor, Front Line Supervisor)

Sep 2017 – Sep 2019
  • Ran operations for the commissioning of a new automated hub, the first of its kind in the Northeast
  • Stress-tested the facility to its rated spec before go-live in daily reviews with vendors and engineers
  • Led a cross-functional process improvement with Industrial Engineering, lifting facility utilization from 79% to 96%
  • Built analytics dashboards in Excel and Access, giving supervisors live cost and capacity visibility
  • Cut rental and rail detention costs with an exception tracker that caught equipment slipping out of the network
  • Pushed the facility to 16th in the world and 11th in the US among UPS automated sorts in 2019

Selected Projects

  • Valuation Engine: Built an application that runs a full valuation on any US-listed company and presents a price range
  • M&A capstone: Led a three-analyst sell-side M&A engagement; presented the recommendation to ownership
  • Cyber breach cost model: Built a Tableau dashboard modeling the financial cost of a cyber breach

Education

Penn State University

Smeal College of Business

Master of Finance

May 2026

Coursework

  • Advanced Financial Modeling (Python)
  • Financial Analysis and Valuation
  • Financial Engineering and Corporate Strategy
  • Strategic Financial Management
  • Corporate Financial Analytical Research Projects
  • Modern Portfolio Management
  • Fixed Income Markets
  • Fundamentals of Financial Markets
  • Global Finance
  • Risk Management and Compliance
  • Managerial Accounting
  • Quantitative Analysis for Managerial Decision Making
  • Communication Skills for Management
  • Global Immersion: Porto, Portugal

Penn State University

Bachelor of Science in Economics, Minor in Security & Risk Analysis

Economics

  • Intermediate Microeconomic Analysis
  • Intermediate Macroeconomic Analysis
  • Introduction to Econometrics
  • Statistical Foundations for Econometrics
  • Money and Banking
  • International Finance and Open Economy Macro
  • International Economics
  • Decision Making and Strategy in Economics
  • Economics of Public Expenditures

Security & Risk Analysis

  • Introduction to Security and Risk Analysis
  • Informatics Risk and the Post-Modern World
  • Overview of Information Security
  • Legal and Regulatory Environment of IST
  • Networking and Telecommunications
  • Introduction to Programming

Full coursework

Skills

Financial analysis
Forecasting, budgeting, variance, profitability and pricing analysis, cost allocation, reconciliation, unit economics
Financial modeling
Three-statement, DCF and APV valuation, Monte Carlo, comparables, Solver optimization
Tools
Microsoft Excel (advanced, VBA, pivot tables, XLOOKUP), Google Sheets, PowerPoint, Power BI, Tableau, Power Apps
Data & AI
SQL, Python, ChatGPT, Claude, Microsoft Copilot; automated reporting and research workflows
Certifications
MITx Computer Science and Programming Using Python; WSP Financial Modeling Certification
Languages
English and Portuguese (native), Spanish (advanced)

More about me

An interdisciplinary path, built from the ground up.

I started in operations. Then I stepped back after the pandemic to finish school, became the first in my family to earn a college degree, and kept moving toward the work I was most drawn to: how systems run, how value moves through them, and how to build the tools that make both faster.

Thank you for stopping by! If you'd like to learn more feel free to read below, and if you'd like to connect click here. -Bruno

UPS automated hub floor
II.

Scale, carried together.

Thirty-plus supervisors. Five million-plus in savings across operations. Asset utilization, capacity planning, execution discipline; not separate from value creation, but part of it.

Bruno Pedroso with his boss at the UPS management program
III.

A different set of muscles.

After the pandemic, a deliberate trade. Part-time at Apple so I could finish school. Service, technical communication, translating complexity into something another person can actually use. Read more about my work here.

Bruno Pedroso at Apple
IV.

First in the family.

An A.S., then the B.S. in Economics with Security and Risk Analysis at Penn State. The first degree in the family. It gave me the lens: incentives, value, how systems fail, how uncertainty moves.

Bruno Pedroso at Penn State graduation
V.

Where the path stands now.

Master of Finance at Smeal. Strategic finance at Referrizer. The analysis and the building, in the same hands. The disciplines stopped being separate a while ago.

Bruno Pedroso portrait
The pages keep being written. — Fin —
I.

The operating base.

Four years at UPS. Frontline, supervision, dispatch, control room, automation, operations. The first place I saw what scale really looks like. Systems are fragile. Bottlenecks spread. Most decisions show up downstream.

Click to open
— / —

Overview

This page is the coherent version of the story, not the credential dump. The important part is not just where I've worked. It's how the pieces connect. Operations taught me scale, constraints, and execution. Economics taught me incentives and value. Security and risk analysis taught me how systems fail and how uncertainty moves through them. Finance sharpened some of that further, but the real pattern is interdisciplinary.

That's also why the path matters to me personally. I worked first, then built the academic base deliberately while continuing to work. It was never about collecting titles. It was about building a stronger lens, one broad enough to move across domains without losing analytical rigor.

UPS

UPS was the real operating base. I started on the frontline and moved through supervision, dispatch, control room work, automation, and operations management. It was the first place I saw what scale really looks like. Throughput, route efficiency, labor allocation, equipment constraints, service pressure, volume surges. You learn very quickly that systems are fragile, that bottlenecks spread, and that most decisions show up somewhere else downstream.

That environment taught me something I still carry with me: operations are economic outcomes in motion. Asset utilization, capacity planning, process design, and execution discipline are not separate from value creation. They are part of it. Long before I was building valuation models, I was already learning how the underlying machinery works.

Apple and School

After the pandemic, I made a conscious tradeoff. I stepped back to part-time work at Apple so I could become the first in my family to earn a college degree. That decision mattered. It gave me the room to finish the A.S. in Business Administration, then the B.S. in Economics with Security and Risk Analysis at Penn State, while still working in a place that sharpened a very different set of muscles.

Apple taught me service, technical communication, client trust, and how to translate complexity into something useful for another person. Economics had already fascinated me since high school. Markets, early trade, perceived value, rationality and irrationality, the strange mix of science and art underneath it all. The risk analysis work added the other lens: how systems fail, how threats propagate, how uncertainty gets quantified. That combination turned out to be far more useful than either one alone.

Interdiscipline

The point, to me, is to create value. For yourself, for the people around you, and ideally in a way that compounds beyond you. That belief is what keeps pulling me across domains instead of into one narrow lane. Economics, risk, operations, strategy, and finance all answer different parts of the same question. How do systems work, where do they break, what incentives are shaping them, and where is value actually being created or destroyed?

The Master of Finance at Penn State Smeal and the strategic finance work at Referrizer have sharpened that picture. The work runs on two sides. One side is the analysis: valuation models, growth assumptions, scenario testing, investor conversations, and shaping the financing story around the business. The other side is what makes the analysis usable at speed: the investor prospecting system I built for the raise, InvestorBook, and LeadDoggy. The disciplines stopped being separate a while ago. Finance tells me what to build. Building is how I move faster than the people who only do one or the other.

Credential Dump

Work

Impact

Skills

Studies